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The 35th Saudi Trade Fair was held in Jeddah, Saudi Arabia. The exhibition was led by the Jinhua Municipal Government and organized by the China Council for the Promotion of International Trade. The government endorsement of the participating enterprises not only greatly enhanced the corporate image and influence but also fully demonstrated their brand value. Saudi buyers attach great importance to the brand influence of Chinese enterprises, and through the exhibition, enterprises can improve their future overseas visibility with the simplest time and economic cost.